Submitted by Bill Phillips on Mon, 03/30/2009 - 16:46
Titleist is best known for their golf balls, and they're far and away the most popular ball on the PGA tour, and among regular players. They also have the most popular putter on tour, and one of the most popular wedges. The name of Titleist is synonymous with golf, and all Titleist golf clubs are very high quality and high performance.
Titleist History
Titleist is actually just a trade name that is owned by Acushnet, Inc. Acushnet was started in 1910 by an MIT graduate who had a process for recycling rubber. The rubber company was originally known as Peabody, Young & Weeks, but was renamed Acushnet after their home town in Massachusetts.
In the 1920's, the price of rubber dropped from $3/pound to $0.03/pound, and the company had to quickly diversify. The founder of the company, Philip "Skipper" Young was discouraged by his erratic golf shots, and x-rayed the balls he had been playing. It turned out that the core of the balls were off-center.
Young invented a way to evenly wind rubber around the core of the ball, and Titleist golf balls were born. He also built a robotic golf club swinger to demonstrate how accurate the balls were. They quickly became the standard for golf balls, and have been ever since.
In 1969, Titleist bought out Golfcraft Inc., and they were in the golf club business. In 1976, Acushnet was bought out by American Brands, which is now called Fortune Brands. Acushnet remains a subsidiary of Fortune Brands, and they’ve also acquired FootJoy and Cobra golf clubs. Today, Titleist’s philosophy of club design is to provide clubs to lower handicap players—serious clubs for serious golfers.
Titleist's Drivers
Titleist’s 909 series of drivers has 3 models:
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909D3 provides a middle trajectory with low spin. It has a slightly smaller club head at 440cc, and is made of titanium.
- 909D2 also provides a middle trajectory, but with low to medium spin. It has a 460cc, titanium head.
- 909DComp provides a higher trajectory, and low to medium spin. It has 460cc club head, made of composite materials.
Fairway Woods
Titleist has 2 models of fairway woods.
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909F2 gives a higher launch with mid spin. It has a round profile, and .5° more loft than the 909F3.
- 909F3 gives mid launch with low spin, with a pear shaped profile
Hybrids
909H comes in 15°, 17°, 19°, 21°, and 24° to replace the 1 iron through 4 iron.
Iron Sets
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AP1. AP stands for advanced performance. The AP1 irons are cavity-back and cast. They have higher flight and more forgiveness.
- AP2 irons look very similar to the AP1, but are less forgiving and are geared toward more skilled players.
- Z Blend Forged irons are for highly skilled players, and are a blend cavity back and forged irons.
- Z Muscle Forged irons are for highly skilled players to help them work the ball.
Wedges
Bob Vokey designs the wedges for Titleist, and he’s been very successful. Vokey wedges have been in the bags of 19 of the last 40 major champions.
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200 Series wedges come in two finishes—chrome or oil can, which has a copper color and changes over time. There is a wide variety of lofts, sole and bounce angles.
- Spin Milled wedges also come in a variety of configurations, and range in loft from 48° to 64°. The spin milled wedges have 30% more groove volume than most of its competitors.
Putters
As Bob Vokey is to Titleist wedges, Scotty Cameron is to Titleist putters. Scotty Cameron putters are very popular on the PGA tour, and there are a wide variety to choose from.
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Mallet putters include the Studio Select Kombi, Studio Select, abd Red X Charcoal Mist
- The more classic putters are the Newport Detour, and Circa 62 Charcoal Mist.